Frasi di Clayton M. Christensen
Clayton M. Christensen
Data di nascita: 6. Aprile 1952
Data di morte: 23. Gennaio 2020
Altri nomi: 克雷頓‧克里斯汀生
Clayton Magleby Christensen is an American scholar, educator, author, business consultant, and religious leader who currently serves as the Kim B. Clark Professor of Business Administration at the Harvard Business School of Harvard University. He is best known for his theory of "disruptive innovation"—first introduced in his first book, The Innovator's Dilemma—which has been called the most influential business idea of the early 21st century.
Christensen is also a co-founder of Rose Park Advisors, a venture capital firm, and Innosight, a management consulting and investment firm specializing in innovation.
Frasi Clayton M. Christensen
„It’s easier to hold to your principles 100% of the time than it is to hold to them 98% of the time.“
Intro (2012 edition)
1990s, The Innovator's Dilemma (1997)
Origine: How Will You Measure Your Life?
„During the early stages of an industry, when the functionality and reliability of a product isn't yet adequate to meet customer's needs, a proprietary solution is almost always the right solution -- because it allows you to knit all the pieces together in an optimized way.
But once the technology matures and becomes good enough, industry standards emerge. That leads to the standardization of interfaces, which lets companies specialize on pieces of the overall system, and the product becomes modular. At that point, the competitive advantage of the early leader dissipates, and the ability to make money migrates to whoever controls the performance-defining subsystem.
In the modular PC world, that meant Microsoft and Intel (NASDAQ:INTC), and the same thing will happen in the iPod world as well. Apple may think the proprietary iPod is their competitive advantage, but it's temporary. In the future, what will matter will be the software inside that lets users find exactly the kind of music they want to listen to, when and where they want to, with minimal effort.“
2006 interview in Business Week, cited in: Rebutting Clayton Christensen on Apple's 'Troubled' Future http://seekingalpha.com/article/5633-rebutting-clayton-christensen-on-apples-troubled-future-aapl-msft-dell in Seeking Alpha (11 January 2006)
„[T]he prediction of [my disruption] theory would be that Apple won't succeed with the iPhone. They've launched an innovation that the existing players in the industry are heavily motivated to beat: It's not [truly] disruptive. History speaks pretty loudly on that, that the probability of success is going to be limited.“
"Clayton Christensen's Innovator's Dilemma says iPhone will fail" in Jeremy's Blog (28 June 2007) http://jeremy.linuxquestions.org/2007/06/28/clayton-christensens-innovators-dilemma-says-iphone-will-fail
„We contest the conclusions of scholars such as Tushman and Anderson (1986), who have argued that incumbent firms are most threatened by attacking entrants when the innovation in question destroys, or does not build upon, the competence of the firm. We observe that established firms, though often at great cost, have led their industries in developing critical competence-destroying technologies, when the new technology was needed to meet existing customers’ demands.“
Clayton Christensen and Joseph L. Bower. (1996) "Customer power, strategic investment, and the failure of leading firms", Strategic Management Journal, Vol. 17(3), pp. 199 as cited in: C.G. Sandström (2010) A revised perspective on Disruptive Innovation p. 8
„Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance.“
Christensen cited in: Philip Kotler, John A. Caslione (2009) Chaotics: The Business of Managing and Marketing in the Age of Turbulence. p. 23
„[Descriptive research provides] an accurate description or picture of the status or characteristics of a situation or phenomenon.“
Johnson & Christensen (2004) Seeing What's Next. p. 302 as cited in: L.M. DeBruhl (2006) Leave No Parent Behind. p. 9
„So the people using the Android operating system are now Motorola, Samsung, LG. And they are killing Apple: now, Android accounts for about 80 percent of the market.“
"Disruptive Genius" in Harvard Magazine (July-August 2014) http://harvardmagazine.com/2014/07/disruptive-genius
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„Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream“
Origine: 1990s, The Innovator's Dilemma (1997), p. 15
„[There is a distinguishes between] low-end disruption which targets customers who do not need the full performance valued by customers at the high end of the market and "new-market disruption" that targets customers that could previously not be served profitably by the incumbent.“
Christensen (2003) The Innovator's Solution. p. 22-23
„Adrian Slywotzky believes the Internet will overturn the inefficient push model of supplier-customer interaction. He predicts that in all sorts of markets, customers will use choiceboards—interactive, on-line systems that let people design their own products by choosing from a menu of attributes, prices, and delivery options. And he explores how the shifting role of the customer—from passive recipient to active designer—will change the way companies compete.“
Adrian J. Slywotzky, Clayton M. Christensen, Richard S. Tedlow, Nicholas G. Carr (2000) "The future of commerce." Harvard Business Review Vol 78.1. p. 39-53. ( abstract http://hbr.org/product/future-of-commerce-hbr-onpoint-enhanced-edition/an/4681-PDF-ENG)
„The transition from proprietary architecture to open modular architecture just happens over and over again. It happened in the personal computer. Although it didn’t kill Apple’s computer business, it relegated Apple to the status of a minor player. … You also see modularity organized around the Android operating system that is growing much faster than the iPhone. So I worry that modularity will do its work on Apple.“
"Why Clayton Christensen Worries About Apple" in Forbes (7 May 2012) http://forbes.com/sites/stevedenning/2012/05/07/why-clayton-christensen-worries-about-apple
Rebutting Clayton Christensen on Apple's 'Troubled' Future http://seekingalpha.com/article/5633-rebutting-clayton-christensen-on-apples-troubled-future-aapl-msft-dell in Seeking Alpha (11 January 2006)
„Management is the most noble of professions if it’s practiced well. No other occupation offers as many ways to help others learn and grow, take responsibility and be recognized for achievement, and contribute to the success of a team“
Christensen (2011) in: Harvard Business Review (2011) HBR's 10 Must Reads on Managing Yourself. p. 4
„All of the points that [Professor Lepore] raised were not just wrong, but they were lies. Ours is the only theory in business that actually has been tested in the marketplace over and over again. … And for her to take that on, to take me on and the theory on – I don't know where the meanness came from.“
"Harvard Management Legend Clay Christensen Defends His 'Disruption' Theory, Explains The Only Way Apple Can Win" in BusinessInsider (28 October 2014) http://businessinsider.com/clay-christensen-defends-disruption-theory-2014-10
„Generally, you can be humble only if you feel really good about yourself — and you want to help those around you feel really good about themselves.“
Christensen (2011) in: Harvard Business Review (2011) HBR's 10 Must Reads on Managing Yourself. p. 12
„The technological changes that damage established companies are usually not radically new or difficult from a technological point of view. They do, however, have two important characteristics: First, they typically present a different package of performance attributes—ones that, at least at the outset, are not valued by existing customers. Second, the performance attributes that existing customers do value improve at such a rapid rate that the new technology can later invade those established markets.“
Clayton M. Christensen, (January 1995). "Disruptive Technologies Catching the Wave". Harvard Business Review: P 3.
„Only the general manager can mold the resources, processes, and values that affect innovation, into a coherent capability to develop and launch superior new products and services repeatedly.“
Clayton M. Christensen (1999) Innovation and the general manager. p. 2