Frasi di Kevin Roberts
Data di nascita: 20. Ottobre 1949
Kevin John Roberts is a British businessman. He was the chief executive officer of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016. He resigned in August 2016 and is now chairman of Beattie, the creative communications group.