„Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.“

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Donald Norman2
psicologo e ingegnere statunitense 1935
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„Community in our European tradition is not the outcome of an act of authoritative foundation, nor a gift from nature or its gods, nor the result of management, planning and design, but the consequence of a conspiracy, a deliberate, mutual, somatic and gratuitous gift to each other.“

—  Ivan Illich austrian philosopher and theologist 1926 - 2002
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Context: When one understands the principles of design, his taste will have something more solid as a basis than mere whim or fancy, which in the untutored is more likely to be bad than good. Acquainted with the rules of good design he will not accept articles made in defiance of them.

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