„When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.“

—  Donald Norman, Ch. 4, p. 87; regarding doors labeled "Push" and "Pull".
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Donald Norman2
psicologo e ingegnere statunitense 1935
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„Thus even a failure is exciting“

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„But failure has to be an option.“

—  James Cameron Canadian film director 1954
Context: Imagination is a force that can actually manifest a reality. … Don’t put limitations on yourself. Other people will do that for you. Don’t do that to yourself. Don’t bet against yourself. And take risk. NASA has this phrase that they like, "Failure is not an option." But failure has to be an option. In art and exploration, failure has to be an option. Because it is a leap of faith. And no important endeavour that required innovation was done without risk. You have to be willing to take those risks. … In whatever you are doing, failure is an option. But fear is not. Address http://www.ted.com/talks/james_cameron_before_avatar_a_curious_boy.html/ to the 2010 TED conference (13 February 2010)

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