„Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking.“

—  Edward de Bono, Context: Rightness is what matters in vertical thinking. Richness is what matters in lateral thinking. Vertical thinking selects a pathway by excluding other pathways. Lateral thinking does not select but seeks to open up other pathways. With vertical thinking one selects the most promising approach to a problem, the best way of looking at a situation. With lateral thinking one generates as many alternative approaches as one can. p. 29.
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Edward de Bono1
scrittore maltese 1933
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