David Packard Frasi e Citazioni
David Packard: Frasi in inglese
“Marketing is far too important to be left only to the marketing department!.”
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
“Set out to build a company and make a contribution, not an empire and a fortune.”
Origine: Bill & Dave, 2007, p. 394
David Packard in: Rushworth M. Kidder (1987), An Agenda for the 21st Century, p. 132
David Packard (1960) cited in: Bruce Jones. "The Difference Between Purpose and Mission." in Harvard Business Review, Feb. 02, 2016.
Origine: Bill & Dave, 2007, p. 393