1. Frasi
  2. Autori
  3. David Ogilvy

Frasi di David Ogilvy

David MacKenzie Ogilvy è stato un pubblicitario britannico.

Nel 1948 ha fondato l'agenzia Ogilvy & Mather.

Nel periodo in cui Bill Bernbach dava il via alla cosiddetta Seconda rivoluzione creativa, Ogilvy ridiede visibilità e vigore alla corrente scientifica della pubblicità moderna. Formulò il concetto di Brand image. Wikipedia  

✵ 23. Giugno 1911 – 21. Luglio 1999  •  Altri nomi David Mackenzie Ogilvy, ديفيد أوجلفي
David Ogilvy photo
David Ogilvy: 14 citazioni0 Mi piace

David Ogilvy Frasi e Citazioni

“A questo punto non mi resta che offrire al lettore le mie ricette per cucinare una pubblicità in grado di far suonare in continuazione il campanellino del registratore di cassa. Sono undici comandamenti, cui si deve obbedire, se si vuol lavorare nella mia agenzia.”

David Ogilvy

Confessioni di un pubblicitario

“Quando dite qualcosa assicuratevi di averlo detto.”

David Ogilvy

David Ogilvy: Frasi in inglese

“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”

Help us translate this quote

David Ogilvy

“Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.”

Help us translate this quote

David Ogilvy

“The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

Help us translate this quote

David Ogilvy libro Confessions of an Advertising Man

Origine: Confessions of an Advertising Man, p. 96 (Ballantine Books)

“Where people aren’t having any fun, they seldom produce good work.”

Help us translate this quote

David Ogilvy libro Confessions of an Advertising Man

Origine: Confessions of an Advertising Man

“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

Help us translate this quote

David Ogilvy

Ogilvy on Advertising, p. 47

“… there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.”

Help us translate this quote

David Ogilvy

Ogilvy on Advertising, p. 170

“At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.”

Help us translate this quote

David Ogilvy

Origine: Rolls-Royce print ad, 1958. This is sometimes referred to as the most famous headline in advertising history.

“Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.”

Help us translate this quote

David Ogilvy

Ogilvy on Advertising, p. 172

“Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.”

Help us translate this quote

David Ogilvy libro Confessions of an Advertising Man

Confessions of an Advertising Man, p. 87 (Ballantine Books)

“Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation."”

Help us translate this quote

David Ogilvy

Not one of my proudest memories.
Ogilvy on Advertising, p. 109

“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs.”

Help us translate this quote

David Ogilvy

But if each of us hires people who are bigger than we are, we shall become a company of giants.
Ogilvy on Advertising, p. 47

Autori simili

Archibald Joseph Cronin photo
Archibald Joseph Cronin33
scrittore britannico None
Daphne du Maurier photo
Daphne du Maurier4
scrittrice britannica None
Peter Ustinov photo
Peter Ustinov19
attore britannico None
William Golding photo
William Golding14
scrittore britannico None
William Henry Bragg photo
William Henry Bragg1
fisico e chimico britannico None
Alan Alexander Milne photo
Alan Alexander Milne4
scrittore britannico None
Alan Rickman photo
Alan Rickman1
attore britannico None
Richard Branson photo
Richard Branson2
imprenditore britannico None
Paul Dirac photo
Paul Dirac3
fisico e matematico britannico None
Peter Higgs photo
Peter Higgs1
fisico britannico None