Frasi di Paul Rand

“Everything is design. Everything!”

“Don't try to be original; just try to be good.”

“You will learn most things by looking, but reading gives understanding. Reading will make you free.”

“So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.”

“Design is the silent ambassador of your brand.”

“A logo doesn’t sell directly, it identifies.”