Like Ferrari (also in the Agnelli stable), or Gucci, or a brilliant [Italian] corner café, Juventus is aiming for something very difficult: to be a pocket of excellence in a decaying country.
Simon Kuper: Italiano
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[...] But Italian football isn't beautiful any more. As with many things in Italy, Silvio Berlusconi must take some blame. When he was prime minister, Italy became a country where Berlusconi voters and Berlusconi haters watched Berlusconi's team Milan thump teams subsidised by Berlusconi's government on Berlusconi's pay channels, in a league run by Berlusconi's right-hand man Adriano Galliani, and then watched the highlights on Berlusconi's free channel. The only thing Berlusconi didn't do was carry out his government's laws for making stadiums safer.