„I had no idea what I was doing when I wrote Search. There was no carefully designed work plan. There was no theory that I was out to prove. I went out and talked to genuinely smart, remarkably interesting, first-rate people. I had an infinite travel budget that allowed me to fly first class and stay at top-notch hotels and a license from McKinsey to talk to as many cool people as I could all around the United States and the world.
I went to see Karl Weick, who had totally influenced my life. I had read his work a thousand times, and I'd never met him. I went to Oslo to talk with in London, where the leading thinkers on organizational development were looking at why people work together effectively in team configurations under certain circumstances.
Word of the meeting got back to McKinsey USA, and I was invited to give a presentation to the top management of PepsiCo... The time was drawing near for the Pepsi presentation to take place. One morning at about 6, I sat down at my desk overlooking the San Francisco Bay from the 48th floor of the Bank of America Tower, and I closed my eyes. Then I leaned forward, and I wrote down eight things on a pad of paper. Those eight things haven't changed since that moment. They were the eight basic principles of Search.“
— Tom Peters
Tom Peters (2001) "Tom Peters's True Confessions" in Fast Company, December 2001 ( online http://www.fastcompany.com/44077/tom-peterss-true-confessions, Nov 31, 2001).