“When you reach for the stars, you may not get one, but you won't get a handful of mud either.”
As quoted in Readers Digest January 1985
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Leo Burnett: Frasi in inglese
“I am often asked how I got into the business. I didn't. The business got into me.”
Quote 100
Leo Burnett Worldwide
Origine: Communications of an Advertising Man (1961), p. 81
As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95
“Fun without sell gets nowhere, but sell without fun tends to become obnoxious.”
Communications of an Advertising Man (1961)
“Friction makes sparks and sparks start creative conflagrations.”
Quote 93
Leo Burnett Worldwide
