Steve Jobs frasi celebri
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle. [...] Stay hungry. Stay foolish.
Origine: La questione è controversa: il termine "foolish" viene spesso tradotto con "folle". Questa traduzione è imprecisa, poiché per esprimere questo termine in inglese sono utilizzate le parole "insane" o "crazy". La traduzione di foolish è "sciocco", "ingenuo", quando riferito a persona. Foolish http://www.wordreference.com/enit/foolish, Wordreference.com.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
Frasi sulla vita di Steve Jobs
A John Sculley, allora presidente della Pepsi, per convincerlo a far parte di Apple
da What the dormhouse said, di John Markoff
Steve Jobs Frasi e Citazioni
da Wall Street Journal, 1993
Parlando di Bill Gates e della Microsoft
“Sfortunatamente, la gente non si sta ribellando contro Microsoft. Non conoscono niente di meglio.”
da Rolling Stone magazine, n. 684, 1994
Origine: Citato in Alberto Pezzotta. [//www.corriere.it/cultura/eventi/2011/pixar/notizie/pezzotta-pixar-dentro-arte-digitale_cd7ff2cc-1433-11e1-ab68-9c5b3cac959b.shtml Pixar: dentro l'arte digitale], corriere.it, 21 novembre 2011.
“Non è compito dei consumatori sapere quello che vogliono.”
Origine: Citato in AA.VV., Il libro del business, traduzione di Martina Dominici e Sonia Sferzi, Gribaudo, 2018, p. 168. ISBN 9788858016589
Steve Jobs: Frasi in inglese
“We shipped 1.33 million Macs last quarter.”
2005-09, WWDC 2006
Contesto: Last quarter, we had our best Mac quarter ever. We shipped 1.33 million Macs last quarter. We are really, really happy about this, but even better, was the growth rate because the growth rate was dramatically faster than the rest of the industry which means we are gaining market share.
Introducing The iPhone At MacWorld 2007 (January 9, 2007)
2005-09
Contesto: Well, what we're going to do is get rid of all these buttons, and just make a giant screen—a giant screen. Now, how are we going to communicate (with) this? We don't want to carry around a mouse, right? So what are we going to do? Oh, a stylus, right? We're going to use a stylus. No. —No. Who wants a stylus? You have to get them and put them away and you lose them. Yuck! Nobody wants a stylus. So let's not use a stylus.
As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12 October 2004)
2000-04
Contesto: The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
“You‘ve got to start with the customer experience and work backwards to the technology.”
May 1997, World Wide Developers Conference (online video) http://everystevejobsvideo.com/qa-with-steve-jobs-wwdc-1997/52:15/52:22
1990s
The Computerworld Smithsonian Awards Program Oral History Interview http://americanhistory.si.edu/comphist/sj1.html, Advice for Future Entrepreneurs (20 April 1995)
1990s
Contesto: I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. Its really tough and it consumes your life. If you've got a family and you're in the early days of a company, I can't imagine how one could do it. I'm sure its been done but its rough. Its pretty much an eighteen hour day job, seven days a week for awhile. Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through. I think that's half the battle right there.
2005-09, Address at Stanford University (2005)
Contesto: Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.
2005-09, Address at Stanford University (2005)
Contesto: No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
“This is the largest WWDC ever so thank you very much for making this a record event for us.”
2005-09, WWDC 2006
Contesto: We’ve got a great week plan for you. You know, this year we’ve got 42 hundred registered attendees. This is the largest WWDC ever so thank you very much for making this a record event for us.
As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12 October 2004)
2000-04
Contesto: The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
“And that’s why I don’t like putting on-off switches on Apple devices.”
Quoted by his biographer, Walter Isaacson http://www.zdnet.com/blog/btl/steve-jobs-in-the-end-he-didnt-like-the-off-switch/61586?tag=nl.e589
2010s
Contesto: Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe. But ever since I’ve had cancer, I’ve been thinking about it more. And I find myself believing a bit more. I kind of – maybe it’s ’cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, but sometimes I think it’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches on Apple devices.
Steve Jobs, "Steve Jobs in 1994: The Rolling Stone Interview" https://www.rollingstone.com/culture/news/steve-jobs-in-1994-the-rolling-stone-interview-20110117 June 16, 1994, reprinted in Jeff Goodell, Rolling Stone, January 17, 2011
1990s, Rolling Stone interview (1994)
On the success of Bill Gates and Microsoft, as quoted in The Wall Street Journal (Summer 1993)
1990s
Variante: Being the richest man in the cemetery doesn't matter to me… Going to bed at night saying we've done something wonderful… that's what matters to me.
As quoted in "Steve Jobs: The Rolling Stone Interview" in Rolling Stone (3 December 2003) http://www.rollingstone.com/news/story/_/id/5939600
2000s
As quoted in Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (2004) by Owen W. Linzmayer
2000s
As quoted in Steve Jobs at 44, Time (Michael Krantz and Steve Jobs, Oct. 10, 1999) http://content.time.com/time/printout/0,8816,32207,00.html
1990s
On the early rivalry between Macintosh and "IBM-compatible" computers based on Microsoft's DOS, as quoted in Steve Jobs: The Journey is the Reward (1987) by Jeffrey S. Young, p. 235
1980s
As quoted in BusinessWeek (23 November 1998)
1990s
1990s
“The products suck! There's no sex in them anymore!”
On products at Apple, just before his return to it BusinessWeek (July 1997)
1990s
“Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.”
At the annual Apple shareholder meeting (22 April 1998)
1990s
The management philosophy here really is to give people enough rope to hang themselves. We hire people to tell us what to do. That's what we pay them for.
1990s
Origine: Steve Jobs, 1996, Fresh Air radio interview by Terry Gross, npr.org http://www.npr.org/2011/10/06/141115121/steve-jobs-computer-science-is-a-liberal-art, audio 26:30/31:05
Origine: Steve Jobs 1982, interview in InfoWorld March 4, 1982, p.15 books.google https://books.google.fr/books?id=gT4EAAAAMBAJ&pg=PA15&dq=rope
2000s, WWDC 2005
2000s, Address at Stanford University (2005)
As quoted in "Steve Jobs: The Rolling Stone Interview" in Rolling Stone (3 December 2003)
2000s
1990s
Computer World interview with Daniel Morrow (April 1995)
1990s
On Toy Story as quoted in Fortune (18 September 1995)
1990s
email sent to his managers staff in 2010, which went public during trial against Samsung http://fr.scribd.com/doc/216405190/Apple-outline?_ga=1.21582200.27979217.1396947917
2010s
