Frasi di Daniel Kahneman

„Un modo affidabile per far credere alle persone nelle menzogne è la ripetizione frequente, perché la familiarità non si distingue facilmente dalla verità. Le istituzioni e gli esperti di marketing hanno sempre saputo questo fatto.“

—  Daniel Kahneman

„La nostra convinzione confortante che il mondo abbia un senso si basa su una base sicura: la nostra capacità quasi illimitata di ignorare la nostra ignoranza.“

—  Daniel Kahneman

„Lo psicologo Paul Rozin, esperto di disgusto, ha osservato che un singolo scarafaggio distruggerà completamente l'appetibilita' di una ciotola di ciliegie, ma una ciliegia non causerà nulla ad una ciotola di scarafaggi.“

—  Daniel Kahneman

„Niente nella vita è così importante come pensi quando lo stai pensando.“

—  Daniel Kahneman

„Un modo sicuro di indurre la gente a credere a cose false è la frequente ripetizione, perché la familiarità non si distingue facilmente dalla verità.“

—  Daniel Kahneman

Thinking, Fast and Slow

„Se ti interessa essere credibile e intelligente, non usare un linguaggio complesso dove puoi adottare un linguaggio più semplice.“

—  Daniel Kahneman

„A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.“

—  Daniel Kahneman, libro Pensieri lenti e veloci

Origine: Thinking, Fast and Slow (2011), Chapter 5, "Cognitive ease", page 62 (ISBN 9780141033570).

„It is wrong to blame anyone for failing to forecast accurately in an unpredictable world. However, it seems fair to blame professionals for believing they can succeed in an impossible task.“

—  Daniel Kahneman, libro Pensieri lenti e veloci

„Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.“

—  Daniel Kahneman, libro Pensieri lenti e veloci

Origine: Thinking, Fast and Slow (2011), Chapter 19, "The illusion of understanding", page 201 (ISBN 9780141033570).

„Nothing in life is as important as you think it is when you are thinking about it.“

—  Daniel Kahneman, libro Pensieri lenti e veloci

Variante: Nothing in life is as important as you think it is when you are thinking about it.
Origine: Thinking, Fast and Slow (2011), Chapter 38, "Thinking about life", page 402 (ISBN 9780141033570).

„A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.“

—  Daniel Kahneman, libro Pensieri lenti e veloci

Origine: Thinking, Fast and Slow

„People who make a difference do not die alone. Something dies in everyone who was affected by them.“

—  Daniel Kahneman

About the death of his long-time collaborator Amos Tversky on 5 June 1996. Nobel Prize Autobiographical Information http://www.nobelprize.org/nobel_prizes/economic-sciences/laureates/2002/kahneman-bio.html (2002).
Contesto: People who make a difference do not die alone. Something dies in everyone who was affected by them. Amos made a great deal of difference, and when he died, life was dimmed and diminished for many of us. There is less intelligence in the world. There is less wit. There are many questions that will never be answered with the same inimitable combination of depth and clarity. There are standards that will not be defended with the same mix of principle and good sense. Life has become poorer. There is a large Amos-shaped gap in the mosaic, and it will not be filled. It cannot be filled because Amos shaped his own place in the world, he shaped his life, and even his dying. And in shaping his life and his world, he changed the world and the life of many around him.

„The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.“

—  Daniel Kahneman, libro Pensieri lenti e veloci

Origine: Thinking, Fast and Slow

„Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.“

—  Daniel Kahneman, libro Pensieri lenti e veloci

Origine: Thinking, Fast and Slow (2011), Chapter 3, "The lazy controller", page 46 (ISBN 9780141033570).

„Money does not buy you happiness, but lack of money certainly buys you misery.“

—  Daniel Kahneman

Origine: Well-Being: Foundations of Hedonic Psychology: Foundations of Hedonic Psychology

„The idea that the future is unpredictable is undermined every day by the ease with which the past is explained.“

—  Daniel Kahneman, libro Pensieri lenti e veloci

Origine: Thinking, Fast and Slow

„If you care about being thought credible and intelligent, do not use complex language where simpler language will do.“

—  Daniel Kahneman, libro Pensieri lenti e veloci

Origine: Thinking, Fast and Slow

„I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.“

—  Daniel Kahneman, libro Pensieri lenti e veloci

"Bias, Blindness and How We Truly Think" (2011)
Origine: Thinking, Fast and Slow
Contesto: An experiment about your next vacation will allow you to observe your attitude to your experiencing self: At the end of the vacation, all pictures and videos will be destroyed. Furthermore, you will swallow a potion that will wipe out all your memories of the vacation. How would this affect your vacation plans? How much would you be willing to pay for it, relative to a normally memorable vacation? My impression is that the elimination of memories greatly reduces the value of the experience.Imagine a painful operation during which you will scream in pain and beg the surgeon to stop. However, you are promised an amnesia-inducing drug that will wipe out any memory of the episode. Here again, my observation is that most people are remarkably indifferent to the pains of their experiencing self. Some say they don’t care at all. Others share my feeling, which is that I feel pity for my suffering self but not more than I would feel for a stranger in pain.I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.

„The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even if they see little.“

—  Daniel Kahneman, libro Pensieri lenti e veloci

Origine: Thinking, Fast and Slow